I had a first today.
I visited Starbucks.
I had a three dollar coffee. My goodness.
There was a choice of six kinds of milk and a language, a jargon, an only-the-cool-can-understand lingo....
They are wildly successful. The place is comfy..they have worked very hard at making the store a place to hang out in, to be comfortable in....and it works....They apparently phrase it that they want to make it people's third place...the first two places you want to hang and I suppose being home and ????
The other thing I came away with though was how spoiled we are as a culture...I mean really, can we let this go...it is like a toddler who has to have their milk in a specific sippy cup, with a specific lid, and a specific straw while seated in a specific chair. I mean really, do we need this sort of choice? The guy there listed off six different types of milk and then added that they would be getting 2% soon, like I should be excited.
I actually asked him, somewhat scornfully, whether that was because there wasn't enough choice?
Be glad you have the money for a coffee and get out of town.